![]() ![]() ![]() I did this with the Visitor Home-Work analysis. Demographics: Family Statusįirst, I decided to look at the demographics of Disney World visitors. that were running location-based services apps in the Disney World Park from June through August 2017. The LBS data in this study comes from smartphones owned by adults in the U.S. Census Data, which comes from demographic surveys that are conducted every 10 years by the US government. It offers high spatial precision and a large sample size. Location-Based Service Data, which is created by smartphone apps that use location-based services. ![]() The data sources I used for this study include: The platform also allowed me to study who is visiting the park using different data sources. Visitor Home and Work Analysis (VHW), used to analyze the home and work locations of visitors to a zone or zone set by grid or census block group.Zone Activity Analysis (ZAA), used to analyze all travel activity in a zone set, regardless of origins or destinations.Origin-Destination to Preset Geography (ODG), used to analyze travel patterns from my zone sets with a standard geography: ZIP codes, TAZs, or census block groups.The platform allowed me to run several types of analyses that gave me the information I needed to understand who goes to Disney World. My first step was to create the zones (Fig. It’s important to note that this type of analysis could be used for economic development related to any attraction or special activity area – not just Disney World and theme parks. Understand the volume of hotels and accommodations you would need to provide for an amusement park of Disney World’s scale.Understand the types of people large amusement parks attract.In the meantime, I’m satisfying my curiosity about Disney World by using StreetLight InSight (R) to explore the audience that goes there. However, I also think my analysis can add value for city and urban planners who want to: It’s a place I’ve always wanted to visit, and I know that I will someday. This amusement park creates an indescribable feeling of excitement and anticipation. Many individuals come from around the world to view the characters, taste the food, and enjoy the rides. Walt Disney World is one of the most popular theme parks in the U.S. ![]()
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